I have over 15 years of experience in the beauty and aesthetics industries writing for major publications, leading brand storytelling at your favorite companies, and being the secret weapon of CEOs, founders, creative directors, and more pros who need help with messaging.
So you’re considering hiring a content specialist…
Am I the right fit for your business?
Your brand and its products aren’t resonating with consumers, but you’re not sure why.
You’re struggling to articulate complex, scientific concepts in a relatable way.
You need a ringer to deliver clever taglines, name ideas, or other creative copy ASAP.
we should chat if:
The face of your brand (or client’s brand) could be getting fantastic press, but is too busy for media interviews.
From breaking down complicated topics into clear info for the everyday reader to helping brands identify what consumers really want, I use storytelling and copywriting to guide clients towards their goals.
I’m a veteran editor, writer, and consultant with 15 years of experience working in the beauty and aesthetics industries across editorial, marketing, and product innovation.
Just a little about me…
Get to know Emily
Prominent board-certified dermatologist in New York City
"Working with Emily has been an absolute game-changer for my business and media endeavors. Emily is the ultimate copywriter—she effortlessly captures my voice.
What really sets her apart is her deep technical knowledge. Not only does she write beautifully, but her understanding of complex topics in skincare and the application of active ingredients is impressive. She’s helped me explain intricate concepts in a way that’s both accessible and scientifically accurate. I can now minimize time spent on research and writing and focus on other business practices while knowing that my content is in expert hands."
Katey Hassan, CEO & Co-Founder, Nocturnal Skincare; ex-TULA, tarte
"I’ve had the pleasure of working with Emily across multiple brands and categories, and if there’s one thing I can say with absolute confidence, it’s that she always nails it.
Whether it’s a campaign tagline, a product name for an 'A' launch, or nuanced product marketing, Emily is a true pro. She’s not only fast, reliable, and a delight to work with, but she brings so much more to the table—a deep well of beauty industry knowledge and the ability to be a key thought partner on any project."
Alix Tunell, editorial director, Real Self
“I've worked with Emily for many years and have only the best things to say about her work ethic and writing, editing, and researching talents.
I can count on her to pitch ideas that no one else has thought of; go above and beyond when sourcing interviews; dive into technical, convoluted studies and distill them down into something easily digestible; and turn in thoughtful, interesting stories on time every time. She'd be my top pick if I were in need of any type of copy—from witty taglines to full-fledged investigative features.”
Kristin Lisi, founder, Lipstick & Sweatpants Communications
“I’ve enjoyed working with Emily in various capacities over the last decade; having her as a trusted colleague makes my life a lot easier.
There is never a deadline I have to worry about, no task too big or odd, and she’s always there as a creative sounding board. Emily is hands-down one of the smartest and most genuine people I’ve ever met. She’ll tell you what you need to hear, knows the beauty industry inside and out, and will get the job you need done quickly—and most importantly, correctly.”
Let’s work together
They say no one reads anymore, but you scrolled this far! You must understand the importance of a good copywriter. (I like you already.) There’s no denying that beauty and aesthetics are very visual industries—but while art and design can grab your target audience, it’s adding a magical combination of words that will keep them hooked.
Clever copy and thoughtful storytelling make a difference.
Words create a connection.
